Turning hate into love.
The autocorrecting Nasty Filter.

 

After the World Cup game between Sweden and Germany, Swedish soccer player Jimmy Durmaz was exposed to a massive wave of racial trolling on social media. Swedish insurance company Länsförsäkringar made a real-time initiative by launching autocorrect function The Nasty Filter – turning words of hate into words of love and positivity.

Result
The Nasty Filter was celebrated globally on radio, television, major news sites, podcasts and blogs with a total estimated media reach around 48 million. It has also sparked a meaningful debate in Sweden about exclusion and cyber-bullying, leading schools and teachers to put it on their education agenda.